I ended up getting sucked in and played for a month. “This video is sponsored by…” is now the most feared phrase on Youtube.Īnd I’m ashamed to admit that it got to me, too. They’re awkward in the sense that a money-hungry company is trying to act tongue-and-cheek to sell me their lies.īut just when I thought Adblock would save me, Raid’s marketing team started sponsoring Youtubers to be the game’s mouthpiece, paying dozens of influencers to follow a rigid script and repeat talking points like the ones in their official ads: “Totally free! Awesome 3D graphics! Amazing storyline! Log in and get 50K and a free epic champion as part of the new player program!” The game’s marketing is like the cancer of cyberspace-it corrupts its habitat. Later, they would push out cringe-worthy skits of in-game characters being interviewed or revealing their inner-thoughts. Starting early 2019, I’ve been seeing their advertisements before every video, which features a cheesy, deep male voice trying to sound as dramatic as possible while touting the game’s features, like that it’s free, it’s got so many characters to collect, that it’s got an epic story, blah, blah, blah. It is guilty of the two most notorious sins: intrusive, deceptive marketing and aggressively monetization-based design.įor those that have (luckily) never heard of it, “Raid” is a mobile turn-based role-playing game and the biggest sponsor on Youtube. “Raid: Shadow Legends” belongs in the lowest depths of hell that is the industry of mobile gaming.
“Forget everything you know about mobile games” is their tagline.
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